Lauren puts her organizational skills to work as the bank’s Advertising Manager. With over eight years’ experience in the Corporate Marketing Department, she spends her time launching promotions, writing copy and developing advertising plans. She prefers a role behind the scenes, but look close and you just might spot her in one of Susquehanna’s TV commercials. She’s a native to Susquehanna’s home base of Lititz, PA, and even won a writing award at age 10 for a story about the Mill Building, Susquehanna’s headquarters. At home you’ll find her perfecting her latest baked-goods recipe, testing her music trivia and juggling life with an energetic toddler.
March 6, 2012 9:15 AM
From ‘extreme couponing’ to making your own baby food, it’s trendier than ever to be frugal. It also makes good cents (pun intended!). We know our customers work hard for their money, and we’d like to help them keep more of it…Because every dollar counts. Every dollar saved contributes to a goal - large or small.
Last month we set up camp in Reading Terminal Market in Philadelphia and asked shoppers, workers and tourists what they do to save. We featured a number of those participants in a new Susquehanna Bank television spot that premiered in February. There were several very unique responses, and some we heard again and again. Whatever the strategy, saving money is hopefully a trend that outlasts any current economic woes. May good saving behavior never go out of style! Read on for the most popular responses we heard from the people on the street. Continue Reading »
February 14, 2012 9:05 AM
The second month of the year – it must be the season of love! I can’t help but a feel a little nostalgic this month, as I got engaged in frigid February - many years ago! Much has transpired since then, but one thing I’m always thankful for is that when it comes to finances, my sweetheart and I have always been on the same page. Whether you’ve just been hit by cupid’s arrow or are planning your big wedding day, it’s never too early to start thinking about you and your partner’s financial styles. There are a number of key issues to explore to ensure your goals line up. Don’t pass GO without thoroughly exploring these issues first!
Assuming you’ve addressed and come to an agreement on the crucial issues, how will you manage your day-to-day finances? It all hinges on the ever-popular checking account to keep the money flowing in and out to all the right places. So here is where it gets tricky. Is a joint account more your style, or are you looking to keep things separate? Continue Reading »
November 22, 2011 12:25 PM
Before the last stitch was even in my son’s Halloween costume this year, I spied TV commercials encouraging me to start my Christmas shopping. It appears Black Friday is no longer the official start of the holiday shopping season, like it or not, so how can my budget survive nearly two months of spending pressure? Thankfully, I believe with a little pre-planning, I can shop for everyone on my list, stay on budget, and even have a little room to treat myself, and you can too! Nothing to fear!
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August 18, 2011 9:58 AM
Imagine that you suddenly have an opportunity to buy a business from two retiring owners. It’s in an industry that you know well, but you’ve never owned your own company before. Deciding to leave steady employment to go out on your own is a daunting proposition. You decide to take the plunge!
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July 7, 2011 10:03 AM
The concept of risk has been weighing on my mind a lot these days. I’m not a risk taker. I never have been. In fact, I usually analyze every possible scenario until I identify whatever minuscule risk is involved, and then use that as an excuse to run the other direction.
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