Okay, okay, if you’re wondering, “Why is a bank blogging?” you’re not alone. I was thinking the same thing about six months ago when we started kicking around the idea. Corporate blogs seemed fine for companies like Starbucks, where discussions surrounding ways to customize your Frappuccino were engaging and just good fun to read. But a bank? Really?
But the more I thought about it, the more it made sense. As a community bank, the Susquehanna team is conversing with people everyday—in a neighborhood branch, on the phone, at a customer’s place of business. Sometimes we’re just having friendly chats about things happening in our communities and sharing funny stories about family life.
Other times we’re focused on financial matters—how we can help your business expand, improve your home, or help you plan for retirement. These are the same conversations we plan on having with you on our blog. Only now, we’re going to have conversations in front of a much larger audience and hope that in the end we can all benefit from the conversation.
Our goal with Connections is to give you the opportunity to look inside Susquehanna, learn from some of our experts, and, most importantly, interact with us. We promise to keep content fresh by assembling a diverse group of bloggers from various areas of responsibility, locations, and backgrounds.
We’re all different, but we share the same desire to develop a relationship with our readers. In fact, we hope this blog will be as much about you as it is about us, so please participate and feel free to comment on our posts and suggest topics that you think would be helpful for you and other readers.
Just a few words about posting comments. Connections is starting out as a moderated site because we want to ensure that everyone stays on topic. We encourage you to post your thoughts, comments, suggestions, and questions, but try to make your posts of general interest to most readers. Rude behavior won’t be tolerated nor published.
Even though our blog is moderated, we pledge to present opposing viewpoints, and we will strive to keep it interesting, diverse, and multi-sided. We want to engage in a conversation with you, however many of our bloggers are on the road or in branches helping customers, so while we will try to respond to comments within 24 hours, there are times it may take us a day or two longer.
One more thing, Connections is not the forum to address personal Customer Service issues. Although we are eager to resolve your concerns, Susquehanna is staffed and trained to handle those issues quickly and securely through our Customer Service Center by calling 1-800-311-3182 or using our Secure Email Form. Please don’t ever send blog comments that include your account number or any personal identifying information.
That’s it for now. Thanks for stopping by. We hope you’ll visit frequently to see what’s on our minds and share what’s on yours. Let the conversation begin!