I don’t know about you, but I was glued to my television and computer in the days following the earthquake and tsunami in Japan. The videos of the devastation left me stunned and wanting to help. As the workweek resumed, I discovered that my coworkers felt the same way. We started receiving questions about how our company could help. After other large-scale natural disasters, we had worked together as a company to pool our resources, so many of our employees were ready to do the same this time.
As community bankers, supporting our neighbors comes naturally to us. But time and time again I’ve witnessed that the generosity of our employees isn’t limited by geography. In addition to local efforts, we’ve rallied behind such global relief efforts as the Thailand tsunami, Hurricane Katrina and the Haiti earthquake.
When the extent of the devastation in Japan became clear, Susquehanna responded by launching a campaign to match employee contributions to four relief organizations: Save the Children, American Red Cross, World Vision and the International Medical Corps.
We selected the four charities for our Japan relief campaign based on the charity’s reputation for providing immediate and long-term disaster relief, its current efforts in response to the Japan earthquake and Pacific tsunami, and its responsible stewardship of donated dollars. We also felt it was important to include charities that addressed immediate needs as well as long-term needs that will come as a part of the rebuilding process.
Our Japan relief campaign runs until March 31. At the end of the campaign, we’ll make a corporate contribution that will match employee contributions to each charity dollar-for-dollar. Our most recent disaster relief match campaign raised more that $40,000 for the victims of the Haiti earthquake in 2010. We’re hopeful we can surpass that amount for the people of Japan.
For more information on how you can assist any of these organizations, please visit their websites:
The independent organization focuses on children in need in the U.S. and globally through programs for health and nutrition, child protection and education. Donations will go toward the ongoing and urgent needs of children, including setting up safe child-friendly spaces in the worst affected areas.
The American Red Cross provides emergency relief and humanitarian care to victims of disasters. The American Red Cross is working closely with The Japanese Red Cross to help those most in need.
World Vision plans to distribute relief supplies to meet the daily needs of quake and tsunami survivors. They will also focus efforts on responding to the emotional needs of children, who are the most impacted after such a traumatic event.
For more than 25 years, International Medical Corps has worked to relieve the suffering of those impacted by war, natural disaster and disease by delivering vital health care services that focus on training, helping devastated populations return to self-reliance. International Medical Corps is responding to the health needs of the Japan disaster victims.