They may be just 140-character messages, but they had the power to generate more than 200,000 meal donations for area food banks! Thanks to everyone who participated in our virtual food drive #Tweet2Feed. By simply following us on Twitter, retweeting us, or spreading the word about the campaign, you raised donations and awareness for area food banks and provided hope for friends and neighbors in need.
During our #Tweet2Feed campaign, which ran from November 15 through December 31, we encouraged Twitter users to follow Susquehanna and retweet messages to donate meals (10 meals for following, 5 for a retweet). In addition to the online campaign, Susquehanna collected food donations in most of its 220 branches and donated 50 additional meals for every checking account opened during the month of December. All of this activity helped us surpass our original goal of 150,000 meals and finish with more than 200,000 meals donated!
Truth be told, we still consider ourselves Twitter newbies, so we weren’t really sure what to expect when we launched the campaign. But the response and feedback from both customers and non-customers was so incredibly positive that we’re already brainstorming ideas for our next charitable Twitter campaign.
A special shout out to our #Tweet2Feed food bank partners for their support of this campaign, and, most of all, for their tireless support of our communities. Central Pennsylvania Food Bank, Philabundance, Second Harvest Food Bank of Lehigh Valley and NE Pennsylvania, Greater Berks Food Bank, The Weinberg Food Bank, Maryland Food Bank, Community Food Bank of New Jersey – Southern Branch, Food Bank of South Jersey and Mountaineer Food Bank.
Don’t forget, local food banks need your donations of time, food and money all year long. To help find a food bank near you, visit the Food Bank Locator on the Feeding America website.