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Fostering a Love of Reading with the Good Doctor Himself, Seuss

“Unless someone like you cares a whole awful lot, nothing is going to get better.” This advice comes courtesy of the classic Dr. Seuss book The Lorax, and employees of Susquehanna Bank took his words to heart this week by participating in the National Education Association’s Read Across America program. Where did we decide to start? How about the City of Brotherly (or Seuss-erly) Love, Philadelphia!

Susquehanna Bank Commercial Relationship Manager Chris Smith reads the Dr. Suess classic Green Eggs & Ham to elementary school students during the 2011 Philadelphia Reads event.

Nearly a dozen Susquehanna staff joined Mayor Michael Nutter, the staff of Philadelphia Reads and more than 250 inner-city elementary school children this week to celebrate Read Across America Day, as well as what would have been the 107th birthday of beloved author Theodor Geisel (aka Dr. Seuss).

Why is reading so important? The more children are read to, the better readers they become. They get engaged and interested in worlds outside of their own; it inspires creativity and helps develop problem-solving skills (as they intuitively guess what’s going to happen next).

Here at Susquehanna, we often read books which illustrate the difference between a want and a need (and how you have to pay for needs first), as well as the importance of saving money. The Berenstain Bears’ Trouble With Money is a good one. Just remember to replace the arcade with Xbox or Nintendo… this was 1983 we’re talking about. If you forget, the chorus of “huh’s?” will remind you!

Follow the advice from The Lorax and show you care a “whole awful lot” by taking some time this week, this month and year-round to make a difference in the lives of your children, or those living in your community. Volunteer to read. Read aloud at schools, libraries, scouts, church and civic groups. Check out this article for some tips from Seussville, then grab your favorite children’s book and get reading.

Susquehanna Bank staff present a $4,000 contribution to donate children’s books as part of Philadelphia Reads 2011. From left: Dr. Christina Spink, Blankenburg Elementary principal; Dr. Pamela Brown, Asst. Superintendent with the School District of Philadelphia; John Toner, Retail Business Banker with Susquehanna; Tonya Davis, Asst. Branch Mgr. at Susquehanna Bank - 7 Penn Center; Melissa Tagye, Susquehanna Bank - Rittenhouse Square Branch Manager; Julanne Gibat, Regional Retail Sales Mgr. for Susquehanna Bank; Dr. Adrienne Jacoby, Executive Director of Philadelphia Reads; Philadelphia Mayor Michael Nutter; Josh Green, Susquehanna Bank - 7 Penn Center Branch Mgr.; and Chris Smith, Commercial Relationship Mgr. with Susquehanna.

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