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In the marketing department, we’re always telling stories. Not too long ago we created some TV commercials to tell the story of how people are “doing what counts” in local communities each day. Where did we turn for inspiration – Continue Reading »
I recently had the opportunity to participate in a special Career Connections Day in support of Rutgers University’s Future Scholars program. About 50 eighth graders from Camden’s public schools enjoyed a day of networking with several regional businesses and organizations. Continue Reading »
Buck, the mascot for Susquehanna’s children’s savings program, is on the road this summer, visiting local libraries to teach children how to save. In addition to questions about dollars and cents, Buck’s appearances often lead kids to ask: Is he Continue Reading »
Okay, okay, if you’re wondering, “Why is a bank blogging?” you’re not alone. I was thinking the same thing about six months ago when we started kicking around the idea. Corporate blogs seemed fine for companies like Starbucks, where discussions Continue Reading »